With any marketing initiative, it’s important to establish a strategy and utilize tools that will make it easier to measure and analyze the campaign. By making the QR code clickable, they can click the code image and be taken to the correct app store. If users are viewing your website on their mobile device they cannot scan the code. It’s also a good idea to test the QR code intermittently and whenever you change the link location. Make sure it takes them to the right place. You are adding a QR code to your website to make it easier for your users to get to the intended content. Test your QR code before you put it on your website and again after it is placed on the website. If the user cannot scan the code or would rather search for the app in the App Store or Google Play Store, make it easy for them to find by including a small image of the app, the app name, and the store where the app is available. For example: “Scan the code with your phone to download the app.” Place a short explanation near the QR code that explains what to do.
QR CODE SCANNER ON WEBSITE HOW TO
While QR codes have grown in popularity, not everyone knows how to scan one or how they work.
QR CODE SCANNER ON WEBSITE INSTALL
Test different locations to see which one is the most effective in driving users to install your app. QR codes can be placed throughout your website. Measuring QR code scans and resulting app installs improves your understanding of your users and their needs. Not only do QR codes make it easier for users to interact with your content, it also shows more direct intent. Measurable – Measuring QR code interactions driven from your website allow you to track scans (or clicks) instead of only impressions. Additionally, if you need to change your QR code, it’s as simple as uploading a new QR code image to your site. There is no need to print the code or buy physical ad spots. Increase app engagement – Using a QR code on your website allows desktop users to scan the code and go immediately to the App Store, Google Play Store, or in-app content, bypassing the extra step(s) of searching for the app or content.Ĭost-effective – QR codes, especially when added to a website, are extremely cost-effective. Here are some reasons why you should add QR codes to your website. Adding a QR code to your website is an easy way to enhance your owned media to improve app engagement.
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